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How Optimistic are You Feeling?
Optimism, or lack thereof, is a key driver to both current and future spending. Practitioners in both consumer and B2B market research have known this for some time. There are numerous ongoing...
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Keeping your eye on the end game
The key to success in market research is to ask the right questions. This sounds easy, however in reality it is not. There are numerous examples where projects have gone wrong because we sought answers...
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Knowing when to pull the trigger
The ability to respond in a timely fashion is one of the primary advantages of an online survey platform. Most projects do not have the level of sensitivity that customer satisfaction surveys do...
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New Release Feature: Quotas
Have you had a chance to check out the new features that debuted with the web survey new release last month? If not, make sure you do the next time you log in. Or, if you’re new to Cvent, visit our...
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How representative is my sample?
The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on,...
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Do You Have the Wow-Factor?
If you ever watch the X-Factor, you know what Simon Cowell expects. He wants the performers to completely and utterly amaze the audience each and every time ‒ to go the extra mile. Sometimes this...
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Data 4 x 4
I recently taught a session of introduction to quantitative methods. The students brought up several excellent questions including a series on data types. There is no way of escaping at least a cursory...
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How Well Do You Know Your Customers?
How much do you know about your customers? I mean do you really know them? At the heart of consumer market research lays a wealth of attitude data that is seldom tapped into. Leading marketers have...
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Getting Social with Market Research
I recently viewed a PBS program that focused on ways to mitigate the impacts of climate change. Whether you live in a high-rise or in the desert the changes underway will affect everyone. No this is...
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CRM Investment, Adoption on the Rise
Enterprise Apps Today highlighted a study performed by Computer Economics that indicated adoption of and investment in customer relationship management tools are on the rise. Companies with CRM systems...
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Seeking the Golden PEAR
I recently came across an article posted in MarketingProfs that raised an interesting question. Is a 0.3% click-through rate for a banner ad acceptable? This may seem a bit afield from my normal...
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Don’t Train Your Employees – Educate Them!
Poor customer service could land you a prime time spot filled with bad reviews on various social media channels for everyone to see. Customers have power, which means they can and will publicize both...
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Early Bird Gets the Worm
Question: When should you start engaging employees?Answer: During the hiring process. It’s important that a potential hire is aware that an organization’s cares about their success and that they...
View ArticleWhat’s #1 on Your Christmas List?
What are you wishing for this holiday season? Clothes? World peace? A stronger connection to your customers? Fantastic. Us? We’re hoping more companies see the value of customer feedback! So inspired,...
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Making Customer Retention a Goal
Marketing as we know it is comprised of two primary functions – customer acquisition and customer retention. Much of the effort skews toward acquisition and its numerous strategies for lead generation,...
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Minimizing Buyer's Remorse
'Tis the season for major purchases. It is also the season of events that can trigger either deep satisfaction and joy or dissatisfaction and regret. Let’s look at this latter emotional state. How we...
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All I Want for Christmas is a … Recipe for a Perfect Survey!
Creating an effective online survey is as easy as baking a batch of Christmas cookies, especially if you follow Cvent’s recipe. Aside from the eggs, flour and sugar, don’t forget to:Have an...
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It's Never Too Late to Start an MR Program
For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities...
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Festive Friday: Do You Know What Your Customers Are Thinking This Holiday...
You dress your dogs up for the holidays and you’re convinced they love their Santa outfits, the jingle bells around their neck, or whatever it is they might be wearing. They looks so cute and festive...
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It's All About The Words
It’s all about the words. In this case it’s the words we choose to describe a brand. Our colleagues in brand management and advertising are very keen on knowing which words consumers use when they are...
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