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It's the follow through that matters!
Market research, especially B2B market research is one shade to the left of database or direct marketing. Hence we share many common pain points and success measures with our fellow marketing kin. One...
View ArticleTell Everyone: The New Release is Almost Here!
Cvent is excited to announce our third major release for 2012 that is aimed to help improve your user experience! Lead by the suggestions and feedback of our clients and YOU, this Web Surveys release...
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A Twist on the Mean
When it comes to metric data you have the ultimate flexibility in the analytical strategy you can employ. Examples of metric data include population, age, years of education, income, monthly sales,...
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Making the Most of Facebook Sponsored Stories
Long-time users of Facebook have seen a lot of changes to the social networking website over the years, from status updates to timelines. But there's one Facebook feature that can help you develop your...
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Keep it Simple
Online survey design is a bit science, a bit art and wee bit of magic. Today we are going to focus on the artistic side of the equation. The development of HTML, Flash and the numerous other aspects...
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Choose your categories wisely
Choose your words wisely or so we have always been told. We could extend this thought to the market research world by saying choose your categories wisely. The categories we use in our questions...
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Collecting Customer Feedback: Make it a Priority in the New Year
The end of 2012 is quickly approaching, so it’s time to think about your New Year’s resolutions! Increasing operational efficiency is the number one 2013 priority among decisions makers, followed most...
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A good deed
Incentives have become the necessary evil in marketing and other forms of survey research. In the days of old it was common to send out a single dollar with a mailed survey to encourage participants to...
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Wondering Where to Spend Your Money?
In order to continue to grow, you need to research and uncover new opportunities. Go above and beyond what you typically do, think outside of the box, and evaluate what’s worked before and what hasn’t....
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Allowing Respondents to Provide an 'Other' Response
Seldom as market researchers will we create a category list that meets everyone’s needs. No matter what your personal forte, be it consumer or B2B market research, there will always be the need for the...
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The name game
The world of B2B and consumer marketing research is filled with horror stories of products that have gone into the market with a name that could only be characterized as an anchor. In this case one...
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Keep it simple, but also make it fun!
There is no doubt that our job as market researchers has become easier due to the advent of online questionnaire design. The tools available to us now have also made it less challenging to create...
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Topics of the day
Topics of the day (TOD) are often associated with public opinion polls, but can be useful those of us in consumer and B2B market research. One such topic of current importance is the Fiscal Cliff....
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New Release: An Updated Look at Social Media
With the fall came the web survey new release, and there are many new updates and features to the software that will make your survey even better. One of the most exciting features is the Social Media...
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8 Easy Steps to Grow Your Business
Do you sometimes feel like you’ve exhausted all ideas for increasing your customer base? Or like you’re reinventing the wheel over and over again with little return? What’s the secret to winning new...
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Customer Experience Strategy? What’s That?
Does your company have a customer experience strategy? Yes? No? Maybe? The surprising truth is most companies don’t. Chances are it’s overlooked because it most likely never crossed their mind to have...
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Keeping your retail customers satisfied
Measuring customer satisfaction is as much art as it is science. The mix of art and science varies, but one thing is for sure as we enter the 2012 holiday shopping season a great deal of attention...
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Getting to know your opinion leaders
Getting to know your customers through qualitative and quantitative research methods, and even simple discussions with them, will provide insight capable of driving significant change to your...
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Keeping your panelists in the loop
The rise of online polls and surveys has lead many market researchers to create their own online panels. The reasons behind this trend are many, but namely include the lower cost of sample and the...
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The Future of Reviews
What are your annual, quarterly or monthly reviews based on? Sales numbers? Goals? Campaigns executed? Leads generated? Probably something along those lines, right? Well, things might be different in...
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