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Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue
As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American...
View ArticleSummertime….and the Living is Easy
It’s summer and we all know what that means. Many people are vacationing, dreaming of being outside or they just aren’t as focused as they are during the rest of the year. However, while you’re in the...
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Perks Don’t Necessarily Equate to Engagement
Recently I’ve been reading many articles where companies large and small are adding perks around the office for employees to enjoy: valet service, coffee shop, game rooms, free lunch and other...
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Tracking changes in the consumer's mind (part 1)
Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed...
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Measuring changes over time - tracking surveys part 2
Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new...
View ArticleSuperior Data Through Closed Doors
Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any...
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How to Recruit 3 Types of Survey Support: Part 1
All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on...
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Radio Buttons vs. Dropdown Menus
Don’t push that button!Or should we? Research conducted by Marketing Experiments sheds interesting light on this design question. In this example there was a direct comparison in the form of an A/B...
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Building a research community
Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any...
View ArticleSurveying with The King (of Comedy)
All right team, name a popular game show in which surveys are central to its premise. Survey says… Family Feud! That’s right, the game show that dominates most of the Game Show Network’s programing has...
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Learn from other’s mistakes: customer service fail
We’ve all been there. Whether it’s a cable company, your phone company, an airline, etc. there’s most likely been a time where you’re put on hold for what seems like forever, then when you do reach...
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Events and surveys should go hand-in-hand
Planning an event is no easy task! Everything from picking the venue, to planning the sessions, to coordinating speakers, to booking travel to picking out the perfect décor to make every room pop –...
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Emotional Drivers of Employee Engagement [[Infographic]]
How engaged are employees at your organization? The below infographic that Dale Carnegie Training and MSW ARS Research put together shows the impact that both engaged and disengaged employees can have...
View ArticleAvoid this type of phone support
Have you ever purchased a product or paid for a service and then were asked to provide your input and feedback on your experience? Most likely your answer is ‘yes.’ But, the best is when you are lead...
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The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged
Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill...
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Testing Ads Before they Launch
One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s),...
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Part 2: How to Recruit 3 Types of Survey Support
In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a...
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The Truth is Out There. You Just Have to Listen
The louder an audience’s voice, the better. Listening to your customers is a key to success. One audience that is particularly efficient at getting their voices heard is nerds. They’re a big audience...
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Fantasy Football and Customer Feedback
Last night, the NFL opened its 2014 season with a matchup pitting the defending Super Bowl Champion Seattle Seahawks against the Green Bay Packers. Millions of viewers tuned in to get their first taste...
View ArticleSurvey Crime: Improper Use or Failure to Use Logic
Failure to use proper logic or improper use of logic in survey design is a felony punishable that will result in data integrity problems. Without logic, surveys are not personalized for the respondent....
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