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Big data possibilities - bridging surveys with CRM data
If I knew then what I know now, I would have _______ when getting started with Cvent”?The answer to this one is fairly simple. I would have spent more time getting to know the ins and outs of using the...
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Keys to Organizational Effectiveness: The importance of engaged employees...
Engaged employees are an organization’s most important asset. When there are high levels of employee engagement, employees are more productive, customers are happier, turnover is lower and profits are...
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If I knew then what I know now - exporting data
Online survey platforms such as Cvent offer fantastic views into the data. You can have real-time visuals as well as tabular reporting. However there is a divide between survey platforms and analytical...
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If I knew then what I know now - multi-channel surveys
What I knew then…I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it...
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The Open-Ended Possibilities of Survey Text Analysis
Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization...
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Webinar Registration is Open – Voice of the Customer: Big Data as a Strategic...
As customers increasingly use new technology and interaction channels to engage businesses, the role of Voice of the Customer (VOC) programs has elevated to new heights, and adopting a multi-channel...
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How secure is your customer base?
How do you define loyalty? This is a concept marketers have pondered on for as long as there has been competition in the marketplace. As a topic loyalty has been thoroughly researched by academics and...
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Cash for Culture: Would you quit your job for $5,000?
Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How...
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Latest Aberdeen Report: Big Data as a Strategic Advantage
As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer (VOC) programs has elevated to new heights.This...
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What it takes to make Fortune’s “Best Places to Work” List
Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,”...
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Divide and Conquer the Market with Segmentation
If one truth exists in the market it is that all customers are not the same. They do not consume products and services in the same manner, nor do they feel the same about your company. Their media...
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5 Types of Employee Surveys (You Might Not Know About)
When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that you...
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How Many Segments do I Need?
Three is the number of the counting…One of the joys of segmentation research is uncovering patterns within the data that can lead to meaningful and actionable insight. These insights can lead to more...
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Are we there yet? Treat your surveys like (well-planned) summer road trips
Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and...
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Humor and Surveys? Are You Joking?
Ha, ha, 'tis to laugh!Is there a place for humor is surveys? According to researcher and author Matthew Champagne, PhD there is indeed room for a bit of good clean humor is surveys. Surveys are known...
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Registration is Open: Cvent Webinar with MarketingProfs
For decades, segmentation (of markets and customers) has been an accepted tool for tailoring offerings (messages, media, products and services) cost-efficiently. Indeed, the debate has gone past...
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It’s back! How to Avoid the Top Crimes in Customer Survey Design
Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’...
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Still “Pretty in Pink?” What if Andie and Duckie Ended up Together?
It’s the stuff of Hollywood legend. The question posed in the title of this blog post is based on the fact that the original ending of “Pretty in Pink,” the seminal film from the 80’s, was changed....
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Doing Matrix Questions Right
Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will...
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Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue
As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American...
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