The Art and Science of Asking Questions
Asking questions is what market researchers are trained to do, be they in the form of unstructured questions used in focus groups and in-depth interviews or in controlled survey questions designed to...
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Registration is Open: Crimes in Survey Design [Webinar]
Survey research is about asking the right questions of the right people at the right time. If we can check off these three boxes then the likelihood of delivering action oriented information increases...
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Raise your Survey Response Rates
Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a...
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Webinar Q&A: Crimes in Survey Design
Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or...
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A Nickel Here a Dime There
Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought...
View ArticleCustomers Keep No Secrets
In this day and age, customers keep no secrets—word spreads like rapid fire, fueled by social media and technology. A 2013 Customer Rage Study found that since 2011, the percentage of dissatisfied...
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Balancing Competing Demands
As a Libra it is fairly easy for me to visualize the need for balance. As someone who practices consumer and B2B market research, I can also see this same need in my professional work. Although I am by...
View ArticleThe Worst Survey Crime
There are many crimes that can take place when designing a survey, but there’s one crime that’s worse than any others. If you commit this crime, there’s no real benefit to even conducting a survey...
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Preventing Respondent Frustration
This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent...
View ArticleThe Value of an Anonymous Survey
Gathering employee feedback as we all know is extremely important. It can provide insights into what motivates our employees, what impedes their growth, what they love/hate, how they feel about the...
View ArticleSurvey Crime: Failure to Respect the Respondent’s Time
Crafting the perfect survey is an art and there are many elements you need to be conscious about while designing your surveys, including respecting your respondents’ time. If you create a survey that...
View ArticleOvercoming Obstacles [TED Inspired]
I came across this article on LinkedIn, Just Keep Swimming Part 1: Obstacles, about getting over burnout. Scott Hooks was inspired by Diana Nyda's record-breaking swim from Cuba to Flordia. Unlike...
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How do I make an Online Survey?
I was recently asked this question on Quora and felt it was a good topic to cover more in depth here:How do I make an online survey?To be completely frank, the answer to this question is not...
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Many versus The One
Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you...
View ArticleSurvey Crime: Leading the Respondent
The purpose of a survey is to gather opinions, thoughts, viewpoints, etc., not for you to include your personal bias and try persuade the respondent to answer a certain way. If you include loaded or...
View ArticleEngage for Success: Get Engaged!
I came across this video from Engage for Success recently, and thought it was worth a share! What I love about this video is the statement "Engagement isn't something extra. It's what you do and how...
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Time is of the Essence
As the saying goes time is of the essence. It is the one resource that we cannot recover. In market research it also plays a big role in the likelihood to respond to a survey invitation and the quality...
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Staying Ahead of the Curve
Are we a thing of the past?Will big data replace survey research as we know it? This question is being thrown about through all of the marketing research circles. There is no doubt that big data will...
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Spending Your Time Wisely
Time well spent!Much has been said by me and others lately regarding time. Time is a resource, time is valuable, time slips away and so forth. One of the best uses of our time as consumer and B2B...
View ArticleSurvey Crime: Failure to use follow-up questions
You never want to survey just to survey. The purpose of crafting a survey and soliciting feedback is to collect data that you can act upon and make changes. However, in order to collect such data, you...
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