Survey research is about asking the right questions of the right people at the right time. If we can check off these three boxes then the likelihood of delivering action oriented information increases significantly. However, impediments to good survey design are on every corner.
Understanding the nature of the crimes of survey design will enable us to create questionnaires that meet both our clients’ (whether internal or external) information needs and be respectful of the respondent’s time and thought process.
Join us for a webinar on March 6 at 2:00pm ET to learn what the top crimes in survey design are and how to right the wrongs.
We’ll cover crimes like:
- Failure to respect the respondent’s time
- Leading the respondent
- Failure to use follow-up questions
- …And others!
You’ll hear from our expert, Mike Phillips, Director of Feedback Strategy, as he cracks these cases and provides tip and best practices for proper survey design. This is one webinar that you won’t want to miss!
Registration is limited, so reserve your spot now!
BONUS: Webinar attendees will receive a free copy of our ebook, Crimes in Survey Design.