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Are Market Researchers a Satisfied Lot?
There are times when it doesn’t pay to be a marketing researcher. For me, those times usually manifest during salary study season. The curse of conducting salary studies is also what drives most...
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New Image Editor: One Stop for all your Graphic Needs
Is that new header image just not right? Are you tired of the constant tweaking and uploading to get your images perfect? Well worry no more, the new Cvent Image Editor allows you to upload, copy, and...
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Transitioning from Data Collection to Analysis
Online survey platforms are powerful tools for data collection. They even have fairly robust reporting tools which allow you to review your data numerically and visually. However, most practitioners...
View ArticleUsing Surveys for Relationship Marketing
One of the best ways to engage in personal relationship marketing is to use information as a gateway to deeper conversations about a product or business. Whether you are asking the questions to get the...
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Survey Research Involves Compromises
There comes a time when a survey researcher must decide whether or not to create a separate survey for each scenario or ask the respondent to focus on one scenario. Let me elaborate. In a recent...
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A New Twist on Personnel Evaluations
Over the weekend, I was shopping for some much needed items for my house. As I was browsing the curtain aisle, I heard someone speaking to the man who was stocking the area near me. She was asking...
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Think Secondary Data First
If anything the Internet revolution has lead to an unprecedented explosion of data. What used to take hours in the library can now be accomplished in minutes on the computer. This goes for data...
View ArticleDefining Customer Loyalty & Tying it to the Bottom Line
How do you define loyalty? This is a concept that marketers have thought and worried about for decades. As a topic area, academics and practitioners alike have thoroughly conducted customer loyalty...
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Ways to Limit Survey Accessibility
Do you have a top secret survey? Want to make sure accessibility is extremely limited? Short of requiring a retina scan before taking the survey, you can enable a few features that will ensure only the...
View ArticleEmployee Satisfaction is Key to Retention
At this stage in the economic recovery, if one could call it that, it is not unreasonable to expect employees to begin looking for new employment. After several years of depressed wage growth and fears...
View ArticleThree Ways to Integrate Social Media with Market Research
Whether you are a market research firm or a company, seeking new ways of obtaining customer insights is always top of mind. Social media presents firms and companies with a new way to obtain customer...
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Tips for Measuring Loyalty in Low-Engagement Markets
In general, loyal customers are a plus on the firm’s customer balance sheet. Not all of them will be profitable, however more often than not they will be, and they tend to engage in positive behaviors...
View ArticleResearch in Real Life: New Product Branding & Launch
I was recently asked to brand and market a new product. While I could have defined the product, made a guess at what would be appealing to clients, and then created marketing materials to communicate...
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Reflections upon a Career in Research
I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew...
View ArticlePerks of Using A Panel for Surveys & Market Research
While some market research requires participants to be varied and chosen at the point when a market research project is initiated, some research relies on panels to supply them with the necessary...
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5 Steps to Capturing & Using Customer Insights
As anyone with a sister, mother, wife, girlfriend or daughter knows, reasons aren't always right or logical. Same is true for the reasons organizations have for not having a customer feedback program....
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Working with Outside Samples (Part 1)
In consumer and B2B marketing research, a situation arises frequently where it is prudent to go outside and speak to consumers or business professionals who are not in your house files. For example, if...
View ArticleFAQ's in the Web Survey Support Queue
Working as a Web Surveys Product Consultant at Cvent, I spend the majority of my day on the phone providing survey support to our clients. This week, I observed that a bulk of our call volume were...
View ArticleParked Reports
Our surveys allow clients to collect vast amounts of data that can be analyzed and shared with their clients and colleagues using any of our 33 out of the box reports. If the reports generate multiple...
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How Much is Enough?
When is too much of a good thing actually too much? In the realm of survey research, be it consumer or B2B marketing research or employee-related, we face the concern of how many responses do we need...
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