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✓ Voice of the Customer: From Feedback to Action Webinar [REGISTRATION OPEN]
Customers are more empowered than ever, and organizations must continue to find ways to capture and leverage valuable customer feedback to improve products, services, and the customer experience. I'm...
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Understanding the Decision
Making decisions can be a challenging process. Understanding how customers navigate their decision process is a key function for both consumer and B2B market research professionals. One technique that...
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Samples at Random
As I have mentioned before randomness can be a very useful tool in survey research. Online survey platforms such as Cvent allow the survey designer to add a level of randomness to the question design...
View ArticleReaching Consensus
As a fact of daily life we are confronted with choices and options. Some of these decisions are easy to make and take little of our precious time. However, there are those decisions that take...
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Looking Beneath the Surface
Market research, and by association survey research in general, was not designed to be a random fishing trip. This is not to say that randomness isn’t important to our cause, but is not the key driver...
View ArticleFraming the Research Question
Previously I spoke about the iceberg principle which states that only 10% of a problem’s true nature is visible to decision makers. It is the 90% that lies below the surface that offers market...
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Climbing the Pricing Ladder
Pricing is one of those tricky P’s that we speak of in marketing. Getting the right price can add serious coin to the company’s bottom line. Missing the mark could lead to lost sales, lower earnings...
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Feature of the Month: Data Lists & Matrix-Spreadsheets
This month’s feature that I’d like to highlight is the recent enhancements to two of our question types: data list and matrix-spreadsheet.Data list drop-down: Now survey authors have the option to...
View ArticleExtending the Brand Through Research
Brands are living entities. They rise and fall according to consumer interest in them, which is driven in part by marketing’s efforts to extend the life of the brand. This is where market research...
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Empowered Customers Bring a Wealth of Business Insight
Customers are more powerful than ever, and it’s imperative for organizations to continue to find ways to capture and leverage valuable customer feedback in order to advance product offerings,...
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Are Your Employees Watching the Clock All Day?
What’s the vibe in your office? Are your employees engaged or are they watching the clock all day in hopes that 5 o’clock will roll around as quickly as possible? Well – according to a recent study...
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The Yin and Yang of Research
A brief thought today, but one that bears repeating. Survey research, especially as it relates to consumer and B2B marketing research, has an interdependent relationship with qualitative research. In...
View ArticleQ & A from The Voice of the Customer: From Feedback to Action Webinar
Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS...
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Where to Begin?
Where to begin is a question frequently heard in market research. Yet, when it comes to survey design I am not sure that question is asked often enough. A particular example that has significant...
View ArticleListening Actively
Growing up in a household with parents who were golfers, I was exposed early on to the concept of follow through. In this case it meant following through on the swing after you struck the ball. In the...
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Creating a Winning Website
How would you rate your organization's online customer experience? If you think you deserve a passing grade, congratulations; according to a Forrester study, your website is among only 3% that do. The...
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Top 7 Ways to Improve Your Survey Response Rates
Web surveys are a great way to gather customer and employee feedback and market research if they are crafted properly. However, a challenge that many companies face is getting high enough response...
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Free Flowing in the Data River
As the wheel of the year turns the discussion arises regarding the relevance of survey research in a big data world. This topic keeps coming back like a soul working out its karmic issues. The cynics,...
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Keeping the Project on Track
It is the best of times; it is the worst of times. For as much science as we put into our research efforts there is always a bit of the human element to contend with. It is this human element that can...
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Throwing in the Chips
As a B2B market researcher, I am often called on to query survey respondents and ascertain their preference for or strength of belief in a variety of topics. As there is more than one way to the truth,...
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