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Is Time on Your Side?
Mick Jagger once sang that time was on his side. Well if your business is retail or services then time may not be on your side. Numerous studies both in consumer and B2B marketing research have shown...
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Let Your Customers Make Your Marketing Decisions
Allowing your important marketing decisions to be determined by your customers might seem a little strange. After all, isn't that why you have highly paid analysts and marketing teams? Why would you...
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Survey Media: A Viable Options for Promoting a Survey?
Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million...
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Are You on Target?
The concept of target marketing is based upon the premise that groups of consumers, or prospects, will respond differently to various forms of messaging and other marketing activities. This is true in...
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Letting Research Drive Creative Strategy
News flash…advertising is still big business. Despite the changing media landscape, declining interest in print, increasing interest in digital and the narrowing of broadcast, billions of dollars are...
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5 Strategies for Securing Devoted Customers
Dogs are well-known for being man's ultra-faithful best friend without asking for very much in return. My childhood pooch desired only two daily meals, a squeaky toy, and maybe some belly-rubbing...
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A Different Take on Incentives
Incentives for survey participation are de rigueur. All of the major panels offer some form of incentive to their panelists. Typically these are in the form of points for completing a survey. These...
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Public Opinion Polls & Surveys: Same Coin
What’s the difference between a survey and a poll? As we enter the political season, groups are conducting research weekly in an attempt to measure public opinion, an ever moving target. At the basic...
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Giving Back to Your Community
As an organization, you should want to feel like more than just a building on a city block. Your company should be an integral, respected part of your city, your neighborhood, even your block,...
View ArticleEmail Marketing: Speak Softly and Use your Big Sticks Wisely
Surveys are a form of structured communication. In a sense they are a “marketing campaign” just the same as an outbound email designed to solicit a sale, acquire a new customer or re-engage a lost...
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The Secret to Buying Employee Happiness
Money can't buy happiness, or so we've been told. Michael Norton calls the bluff in this TED Talk saying if you believe this, you're spending wrong. If you don't have time right now to watch this...
View ArticleRevisited: Executive Summary Report Writing Tips
Last Friday, National Tell a Story Day, inspired this month's Throwback Thrusday because survey reports and analysis is just that: Telling a Good (Compelling) Story. Whenever you tell a story, you...
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Ensuring Market Research Integrity
According to Dictionary.com integrity is defined as “adherence to moral and ethical principles; soundness of moral character; honesty.” Our goal as market researchers is to provide actionable insights...
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Using a Jury of Executive Opinion
Not all juries are held in court rooms. In this case I am referring to a jury of executive opinion. In many situations empirical data does not exist to guide the efforts of market research. What does...
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10 Lessons from Jeff Bezos [½ are Customer Focused]
Recently, Forbes published Jeff Bezos's Top 10 Leadership Lessons. I was pleasantly surprised that half of them were focused on customers. The other five still losely related back to customers (of...
View ArticleGoal Setting Makes for Better Projects
Goal setting and strategies for achieving them is an industry unto itself. Marketers, in general, and marketing researchers specifically, need to embrace goal setting before launching into any...
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Solving the Allocation Problem
Continuing on with question types and their relationship to the data generated let’s take a peak at the allocation problem. Asking respondents to illustrate how they allocate time and/or resources is...
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Using the 'None' Option
There comes a time when those of us in market research have a bad day and craft a questionnaire that misses the mark. This can come in the form of a poorly worded question or logic that skips...
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Measuring Communication Effectiveness
Most of what marketing does involves persuasion. To elaborate, we are involved in the creation and dissemination of information that is designed to affect perceptions, attitudes and subsequently...
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The Fine Line: Required Survey Questions
There is a fine line between requiring respondents to answer a question thus avoiding missing data, and pushing them to a place where they decide to exit the survey before completion. As the survey...
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