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I have a Cat NOT a Dog! Tips for Building Customer Relationships
Vicki L. James over at Loyalty Hound is the doting mother of two kittens and a recently enrolled member of a customer loyalty program at one of her area pet stores. Why then, was she so disgruntled to...
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New Industry Study Offers Insight into Best-in-Class Customer Feedback...
I’m very excited to share some new findings on the customer feedback management space that were just uncovered by an Aberdeen Group research study! Cvent has sponsored a new study from Aberdeen,...
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3 Reasons You're Not Getting the Response You Want
Caroline Jarrett is a self-proclaimed "dedicated survey respondent" and blogger over at Rosenfeld Media who has ten years of experience writing and presenting about survey design. Even though she has...
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5 Reasons You Need CRM Analytics
Customer Relationship Management software can be a fantastic asset for any business. It's pretty easy to see an almost instantaneous improvement in things like sales and marketing operations. But are...
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Rethinking Incentives
If you are not on LinkedIn and following one of the many marketing and online survey research groups then I highly suggest you do so. There are good nuggets to be found. I recently came across an...
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How to Annoy Your Customers
Pitney Bowes recently released the results of a survey of 6,000 consumers asking what common business practices they find irritating, as well as a few they deem generally acceptable. Here are some...
View Article7 Ways to Improve Customer Relationships
The folks over at Young, Fabulous, and Self-Employeed are offering up some tips on how to make customers want you. Even though the magazine is geared toward entrepreneurs, their customer relationship...
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Respecting your Panelist's Time
Time is one of the many resources we can never recoup. With that in mind, it makes sense that we hold our survey respondent’s time in the utmost priority. This level of respect is often pushed when...
View ArticleCome One, Come All
Options are a good thing to have, although some would say too many options is a bad thing. When it comes to question types, I say the more the merrier. Respondent engagement is my primary reason for...
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National Survey Supports Workplace Levity
The workplace can seem like such a serious place, and sometimes it should be. Research from fall 2011 that was conducted for Accountemps found that nearly 60 percent of chief financial officers...
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Shift Out of Neutral Using Customer Feedback & Insights
Even if you seem to be doing everything right, sometimes it just seems like your marketing campaign is stuck in neutral. Maybe you're not getting any responses, or maybe you're getting the same old...
View ArticleWith Social Media Campaigns, It's All About the Lead and the Finish
Those running social media campaigns can take a tip from presentation and meeting professionals: If you want people to remember your pitch and your product, focus on the beginning and end. For...
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Employee Engagement to Boost ROI
Many organizations are big fans of publicizing slogans about how their people are their number one priority, yet constantly increasing shareholder value is more often their biggest concern. Luckily...
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Perceptions Are Not Always Reality in the Classroom
This week I read a few discussion boards that were discussing the differences between observations and perceptions and it got me thinking about how these two ideas apply in the classroom. As a...
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Measuring Attitudes with Numerical Scales
Within the realm of single response survey question lays the domain of the mystics. Okay perhaps it is not the Lord of the Rings, but numerical questions, including the famous Likert Scale, can...
View ArticleThe [Employee] Happiness Project
Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. While...
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Capturing Metric Data
This post highlights a few topics, that although they don’t seem to fit together, really are critically important to the success of your survey research project. The question formats we choose and the...
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Customer Loyalty Month: 25 Quotes to Inspire
April is International Customer Loyalty Month! It should go without saying that April should not be the only month you give customer loyalty focus. There are huge business benefits to creating loyal...
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Top 25 CEOs
The Huffington Post recently featured a list of the top nine tech CEOs as ranked by employees. With ratings ranging between 80% and an impressive 97%, over 280,000 employees told how they felt about...
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Maximizing Value in Open-Ended Questions
The quality of the data we analyze in consumer or B2B marketing research is a direct function of the quality of the questions we ask. Nowhere is this truer than with open-ended questions. The side of...
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