As the first quarter of this year is almost near its end, market research may have begun for your current or planned marketing campaigns. Since market research can often leave you in a tailspin, here are three things you should remember to do to ensure the quality of your market research:
Recruit your appropriate target audience
Ensuring your target audience is commenting and answering the moderator's questions is important when it comes to appealing to your audience and expanding your product's reach. Make sure that you have recruited on the proper criteria for your product to get the best market research results. (If you're looking to create a house pannel, read some of Greg's survey pannel tips)
Revisit the objectives of each market research session
Often times, market research is planned as back-to-back sessions. If your market research objectives evolve as your get deeper into the research, be sure to revisit the objectives for each market research session so that you get the answers that you need to influence your product or its marketing.
Use the same moderator
While it may seem like a minor thing, consistently using a moderator will eliminate another variable for your team. The consistency of questions and probes will be nearly equal when you use the same moderator throughout your research.
Recruit your appropriate target audience
Ensuring your target audience is commenting and answering the moderator's questions is important when it comes to appealing to your audience and expanding your product's reach. Make sure that you have recruited on the proper criteria for your product to get the best market research results. (If you're looking to create a house pannel, read some of Greg's survey pannel tips)
Revisit the objectives of each market research session
Often times, market research is planned as back-to-back sessions. If your market research objectives evolve as your get deeper into the research, be sure to revisit the objectives for each market research session so that you get the answers that you need to influence your product or its marketing.
Use the same moderator
While it may seem like a minor thing, consistently using a moderator will eliminate another variable for your team. The consistency of questions and probes will be nearly equal when you use the same moderator throughout your research.