Clik here to view.
Research with agility
The agile methodology has become a de facto standard in software development, but now has found its way into the market research arena. The advantage agile brings to the table is its ability to better...
View ArticleClik here to view.
Internal vs. External Benchmarking: The Saga
I hate to do it, but I'm going to rely on a tried-and-true metaphor to drive home the importance of setting realistic benchmarks for your survey program. Here we go.I constantly see walls of magazines...
View ArticleClik here to view.
The Importance of Customer Feedback
Being in business means more than just selling your services or goods. According to a study, being in business today means selling, monitoring, engaging, social sharing, online reviewing, reputation...
View ArticleClik here to view.
Getting into the Trenches: Why Observing Customers is a Must
One of the lessons I learned early on as a market researcher is the need to get down into the trenches. It is absolutely necessary if you want to be able to understand the journey a prospect takes to...
View ArticleClik here to view.
Using research to craft brand strategy
Market research is all about supporting the brand. Companies with a defined brand strategy are better suited to dealing with the vagaries of the marketplace. In a recent article by HubSpot they...
View ArticleClik here to view.
The Time Machine
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of time is as important to marketers as it is scientists. The company that is late to the market...
View ArticleClik here to view.
The Changing World of Feedback
I am writing these words on August 27, two months after Inquisium’s senior leader, Darrell Gehrt, proclaimed to us in a team meeting that “the world is ready for better feedback programs.” Darrell’s...
View ArticleClik here to view.
Are reward program members loyal?
Think about rewards programs that you are enrolled in. Best Buy? CVS? The café in your building? What attracts you to the program? It is your loyalty toward the brand or is it because of the discount...
View ArticleClik here to view.
Labor Day Resolutions to Engage Your Employees
The origins of Labor Day can be traced back to one of the most tumultuous decades for workers’ rights in U.S. history. At the height of the Industrial Revolution, manufacturing was booming and the...
View ArticleClik here to view.
Correlating Bad Sales Calls to Bad Surveys
Have you ever received a bad sales call? Surprisingly, bad surveys are one in the same.I read an article a few weeks ago on LinkedIn, and it covered a very important topic--how to better network and...
View ArticleClik here to view.
Why NPS is Used as an Internal Benchmark
Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to...
View ArticleClik here to view.
Are Your Promoters Really Promoting You?
The new corporate buzzword everyone has been talking about is NPS or Net Promoter Score. NPS is being hailed as the new way to measure customer satisfaction--it has proven to be one of the most...
View ArticleClik here to view.
Dark Data: Why You Need Scary Feedback
As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth...
View ArticleClik here to view.
HR Tech & Feedback Revisited
As October marches on, we’re getting closer and closer to the 18th Annual Human Resource Technology Conference and Expo in Las Vegas. What with all the CEO’s, big-name sponsors, and of course, the new...
View ArticleClik here to view.
Trick or Treat: Avoiding a Mixed Bag of Feedback
Ahhh Halloween. The time of year when neighborhood kids dressed in costumes come in droves, knocking on your door looking to fill their little bags with sugary sweets. All for free. BUT, don’t deliver...
View ArticleClik here to view.
Back to the Future: Why Planners Need Feedback at Every Stage
Wednesday, October 21, 2015 is “Back to the Future Day.” If you’ve not seen the movies, in “Back to the Future Part II,” Marty McFly and Doc Brown travel to this date to save his future children, who...
View ArticleClik here to view.
The Value of Happy Employees
The modern professional journey depends heavily on engagement, both for the employee and employer. Fostering success and satisfaction often falls on senior employees, which means organizational...
View ArticleClik here to view.
Are your Surveys Creating Dissatisfaction?
Tell me how you really feel.Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest...
View ArticleClik here to view.
Be Thankful for Feedback: Good, Bad and Indifferent
The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for...
View ArticleClik here to view.
10 Ways to Make Time for Surveys
During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth...
View Article