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Running Out of Time
The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you...
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Crosstabs 101
Survey research, be it consumer or B2B market research or a survey applied to other disciplines, is inherently multi-dimensional. Seldom are the questions we ask sufficient to solve the problem when...
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Employee Retention is the New Black
When the word retention comes to mind we often turn to customer retention first. After all, retention management programs are a key component to successful growth of the customer base. However, as the...
View ArticleScale Basics: Labels and Points on Likert Scales
Asking questions is the crux of what we do as consumer and B2B market researchers. Hopefully we are asking the right questions. Just how those questions are asked has major implications on the type of...
View ArticleWhat Can be Learned From Those Who Opt-Out
Have you ever been tempted to say “unsubscribe” or please stop sending me countless emails? If your email box is like mine then I am sure there are countless emails that you could live happily without...
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Books Aren't the Only Thing with Chapters
Books are not the only things that have chapters. The current version of the Cvent online survey platform allows survey designers to group common core questions into a single chapter. Surveys can have...
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Who's Responsible for Employee Engagement and Satisfaction?
Over the last few months, we've seen a trend. An increase in the number of organizations who are looking to measure employee satisfaction and engagement levels. While I've always believed employee...
View ArticleIncentives: What Works?
Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach...
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Which is Best: One Pole or Two?
One pole or two is not a question commonly asked outside of market or survey research. In this case I am referring to survey rating scales which can be either unipolar or bipolar. With a unipolar scale...
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When Twitter Customer Support Goes Too Far
This last weekend I was moving the final things from the house we're selling into a storage unit. We rented a van to help us move so we didn't have to make a ton of trips back and forth. When picking...
View ArticleA Gentle (or Not so Gentle) Reminder
There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different. Seldom will we achieve our...
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Using Surveys to Support PPC Efforts
Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a...
View ArticleWhat Was Missing at Content Marketing World (And 5 Content Suggestions)
What was missing from this week's Content Marketing World? Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their...
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Feature of the Month: QR codes
I wanted to highlight a feature from one of our mini Web Survey releases this summer that can be helpful in regards to getting more responses for your surveys. You now have the ability to download QR...
View ArticleUnlocking a Research Panel
If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a...
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Do This Instead of Innovating
I was recently reading Adam Bluestein's article in Inc. magazine, Debunking the Myth of Innovation, all about... you guessed it: Innovation (and how it's overrated)! The article debunks six innovation...
View ArticleAttitudes drive behaviors
There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but...
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The Magic of Survey Logic
Engaged respondents are more likely to take your survey seriously and provide truthful response. Using dynamic logic is one of the easiest ways to engage a respondent and make his or her experience...
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Testing the Web with Spider Charts
Visually appealing data can sway an audience. Data reported in bland columns and rows of a spreadsheet can put the same audience to sleep. Ok so that maybe true, but which chart to choose? This is a...
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Reading the Lay of the Land: Demographics and Awareness
Those of us involved in B2B market research are often called upon to provide a “lay of the land” through survey data, focus groups and competitive intelligence. This approach provides decision makers...
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