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Tasty Satisfaction Treats: Feedback Tips for Restaurateurs
If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have...
View ArticleAssessing Statistical Significance
The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure...
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Target List Close Date
Do you plan to send out surveys on a reoccurring basis? We recently added a feature called ‘Target List Close Dates’ to our web survey software. This feature is ideal if you have a survey that is open...
View ArticleKey Drivers for Research Supplier Selection
It is rare that as a marketing researcher I get to take a survey. That may sound odd, but more often than not one’s occupation is used as a screener. Most researchers don’t want other researchers...
View ArticleKeeping an Eye on What is Important
What is statistical significance anyway? The core of our survey data analysis should be directed toward generating consumer insights that are both meaningful and actionable. In order to achieve this...
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Taking a Random Walk
It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we...
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AWKWARD! Avoiding Awkward Moments in Employee Feedback
Collecting feedback from employees and asking the right questions can be difficult. And, let's be honest, sometimes it's downright awkward! But it's critical if you want to improve employee...
View ArticleAd Testing 101
There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a...
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Survey and Research Incentives 101
Incentives are de rigueur in survey research. For some reason respondents are just not willing to take all of the surveys they are invited to. I cannot understand why. Sarcasm aside, the amount of...
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New Release Highlight: Introducing Survey Chapters
Looking for a better way to organize your web survey questions and control survey flow? You’re in luck – April 19th marks our Web Survey new release and we’ve added a Chapters feature. Survey chapters...
View ArticleKnow Thy Competition!
The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both...
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Measuring Work Personalities
Survey research can be used to assess the attitudes and opinions of virtually any group or sub-group. Most of my work has been in the areas of consumer and B2B market research, but from time to time...
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Quota Design
Not all surveys will be applicable to all potential respondents. Targeting our survey efforts to those most likely to respond will increase our engagement levels and in theory provide a more...
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Rightsizing Rank Order Length
My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional, I find it useful...
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Celebrating Get to Know Your Customers Day (Song Parody)
Happy Get to Know your Customers Day! In honor of yesterday’s holiday, we wanted to remind you that you should get to know your customers at every chance ‒ communicate with them, collect feedback,...
View ArticleNavigating the Moment of Truth
In this fast-paced, big-data driven world we sometimes forget what really matters. What matters is the moment of truth when you have an interaction with a customer. A blog post recently came to my...
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Philosophers & Market Researches, One in the Same? Dancing in the Consumer's...
Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task...
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The Similarities Between Athletes and Employees
Here’s an analogy for youEmployees : Company :: Athletes : Team Why am I making this relation? Well, I recently read an article on Virginia Tech’s spring football practice and it got me to thinking...
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Who Owns the Customer?
A study recently conducted by the CMO Council and SAS brought up an interesting question…Who owns the customer? The overall thrust of the study was to highlight the gaps and opportunities for CMOs to...
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Skip This: Survey Logic Best Practices
Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that...
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