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The Key to Database Marketing
This post applies to those who have an active CRM (customer relationship management) program in place, or are considering adopting one. This might include programs such as Microsoft CRM, Surado, Sales...
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Using Technology to Effectively Conduct Text Analysis
My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback....
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Gaining Market Research Value: You Must Spread the Word
Shhhh, I have a secret to tell you. Are you listening? The secret is this: if your research is going to be effective at supporting marketing, then you have to get the word out. Your customer feedback...
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Overworked and Understaffed: Tips for Prioritizing Market Research Projects
If you are like me, then you are overworked and understaffed. This has become the mantra in these lean times since the Great Recession. You may feel underpaid as well, but we will leave that for...
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How to Decide Whether to Brand a Survey
To brand or not to brand, that is the question. As marketers and researchers, we need to consider whether or not our surveys should be branded or unbranded. Each option has its place in our toolkit....
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Digging Deeper into Customer Segments: Combine Transactional & Survey Data
Marketers, like businesses in general, find themselves awash in data. It is the savviest and most successful marketers who can utilize this data to the fullest to gain market share in an otherwise...
View ArticleSurveys Meet Sales: Lead Generation Tactics
Surveys as lead generation tools, this sounds like an abomination. However, they can be conducted in the spirit of both research and sales. In the old days of marketing research, when phone calls were...
View ArticleRevisited: 5 Email Marketing Tips to Increase Online Survey Responses
Tips for increasing survey response rates are always popular—everyone wants to increase their participation! There's a variety of methods that will help reach your response goals. Changes to your...
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Leverage Reports to Manage the Survey Experience
One of the keys to developing and maintaining effective customer feedback surveys is the awareness of which questions trigger respondents to exit the survey. If you are administering an extended...
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4 Ideas for Creating & Refining Leadership Development Programs
Leadership Development…what an interesting segment of the training world! Ask five people what their definition of leadership development is or what it looks like, and you’ll walk away with five...
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Survey Analysis Shouldn't be a Fishing Expedition
As a market research professional and long-time survey guy, I have come across many clients who could be classified as unwieldy. Although I have nothing against them personally, their thoughts about...
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Brand Survey Analysis: Turning Down the Noise
Sometimes as market researchers we get lucky and find the answers with little effort. Then there is the rest of the time in which we have to dig, look to the left, look to the right and hope we can...
View ArticleAs We Go Jetsons, Still Act Like the Flintstones
Do you remember the world pre-internet? Remember how we used to do business? At the Inc. 500 | 500 Conference last year, Gary Vaynerchuk made a bold statement that really caught my attention when I...
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Have a Laugh: Where does Humor Belong in Survey Design?
“Does anyone remember laughter?” said one Robert Plant in the immortal song Stairway to Heaven. Does laughter (once described as the "best medicine") have a place in survey research? Some might argue...
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Brand Survey Analysis: Noise Removal Part 2
In a previous post I spoke to removing noise from brand awareness data. Noise comes in the form of two effects. First we removed noise created by the halo effect. This effect is common, especially in...
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Consumers Trust Online Reviews as much as Personal Recommendations, Survey Says
Trust is one of those constructs that underlies all relationships from personal to professional. If you cannot trust your spouse or partner, who can you trust? The same goes for professional...
View ArticleLevel I Evaluations: Items Selection and Piloting
In the last blog on Level 1 Evalations, we looked at different scales that can be used in creating a survey. Here let us consider some of the characteristics the items on the scales need to have so...
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Survey Design: Slowing Things Down
Let’s take a break. Now doesn’t that help to relieve a bit of the tension? As market researchers by default we create tension in the design of our surveys. One of my key points is doing what I can to...
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5 Qualities of Remarkable Bosses
Inc., a website dedicated to helping small businesses flourish, recently published the top qualities great bosses have that can motivate their employees to work hard and grow their business. Jeff...
View ArticleHear, See and Do!
On occasion I come across a post that really moves me to action. In a recent Greenbook newsletter Edward Appleton raised two strong points about market research’s role. I strongly suggest reading his...
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