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Training Through the Eyes of the 7 Habits
I recently facilitated the popular 7 Habits of Highly Effective People workshop. In this three-day course, you focus on developing paradigms, or ways of seeing and thinking, which help you live life...
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Data Types: Using Nominal Data in Survey Research
Earlier this week, I outlined four types of survey questions, one of which is nomincal data. There is nothing marginal about nominal data. In fact the majority of survey questions are nominal in...
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Introducing Extra Survey Security: Encrypted Contact Fields
In today’s hi-tech world, everything is done online. As more and more of our personal information passes over the Internet, security is critical. Whether it’s our birthday or our social security...
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The Power of Place
When I began thinking about a post on geo-demographics, it felt somewhat off topic for a survey-related blog. Then my senses cleared. In the research business, this goes for both consumer and B2B...
View ArticleControlling for Variation
Unless your survey is a one question quick poll then you will be comparing multiple combinations of variables to assess for statistical or managerial significance. This typically includes two-variable...
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Introducing: My Reports Download
All it takes is one trip to the mall during the holiday season for me to realize that my patience level has decreased substantially. I catch myself tapping my shoe, looking at my watch or, more...
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Training Evaluations: Who is Responsible?
In times when every penny counts, there is more demand on training managers to “prove” that training has paid off. Most organizations follow Kirkpatrick’s 4 Levels of Evaluation: The immediate...
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Data Types: Ordered Data
One could say there is a natural order to things. In survey research when we think of order we think of ordinal data. What differentiates this data type from nominal data is that we can leverage the...
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The Problem With 360 Reviews
Performance reviews are a necessary evil in the workplace. The good news is that the one-way, annual performance evaluation where an employee gets to hear about the all things she did wrong over the...
View ArticleWhy Measuring Employee Sentiment is Important
January is an excellent time to step back and review your talent pool for the coming year. Each year employees leave their current position for a new one. There are many reasons for this, with salary...
View ArticleImporance of Qualitative Feedback
The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has...
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Survey Reporting Made Easier: Dynamic Date Filters
It is common for many organizations to run ongoing surveys in order to collect continuous feedback. While it is easy to gather the data cumulatively, it takes more work to collect data on a weekly or...
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Data Types: Interval and Ratio Data
In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet as we have seen in other posts there is much that can be done with nominal...
View ArticleWhere to Place your Open-Ends
Survey research, be it for marketing, economic, social or health reasons, like any scientific endeavor has its share of debate. Recently I spoke about the interval vs. ordinal nature of psychometric...
View ArticleDoes X Cause Y?
As a marketer I am always curious about the impact of marketing activities and purchase behavior. In short, I wonder if our activities cause people to purchase our products and services. The notion of...
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Analytics and BI are top priorities for CIOs in 2012
According to recent research by Gartner, the top priorities for CIOs in 2012 include analytics and business intelligence. This makes perfect sense as companies realize they need to leverage their...
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Survey Logic Update: The Masked Man
Greg wrote a fabulous post a few months back regarding a new survey logic type: masking logic, that Cvent had added to the system. This is the point where I normally add in a one-liner about a literal...
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4 Tips for Creating Customer Satisfaction Surveys
I recently came across a post that was too good not to share. The Service Witch, aka Kimberly Nasief, posted an excellent post on the good, bad and the ugly of customer satisfaction surveys. Let’s face...
View ArticleFeedback is our Greatest Source of Learning
Your most unhappy customers are your greatest source of learning. — Bill Gates Many organizations avoid collecting feedback from customers because they're afraid of negative comments. It's an...
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Customer Reviews Drive Purchase Decisions
A recent article in USA Today brought to light the impact that customer reviews are having on the hotel and travel market. According to the article, several major hotel chains including Hilton, Holiday...
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