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Balancing Data Needs & Survey Length: 4 Strategies for Lowering Survey...
There is a constant battle between survey authors and respondents, well okay, maybe it’s more of a tug of war. As a survey author myself, I am tempted to add that one final question, but the respondent...
View ArticleHow to Prevent the Grinch from Stealing Customers
If the lines from the Christmas classic, You're a Mean One, Mr. Grinch, describes any of your employees, you may be in danger of losing customers. Unfortunately, unlike the Grinch who has a change of...
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The Export Business
Online survey platforms, such as Cvent, offer several built-in reports. These pre-designed reports make sharing top line data efficient. This will often meet your executives needs for data review....
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Best Practices: Testing Your Survey Before Launch
My name is Emily Ebersole, and I am the Client Services Team Lead supporting the Cvent Web Surveys tool. A successful survey requires testing and forethought to ensure that the survey is configured...
View Article4 Pieces of Advice for New Marketing Researchers
As a market researcher, what advice would we provide to new researchers? Having just taught my first Introduction to Marketing Research course I find this topic to be very timely. As for my research...
View ArticleStay on the Nice (not Naughty) List in 2012
With Christmas only 8 days away, you know the big man is doing his final check on his Naughty and Nice lists. This week Jimmy Kimmel was doing his part to help Santa identify the Naughty and Nice kids....
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Surveys Without a Goal Won't Hit the Target
What is a survey without a goal? In these ‘must have it yesterday’ times it is all too easy to lose sight of why we are conducting research. This is the double-edge sword that we work in. Having an...
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Web Survey No-No's: One, Two, Three Strikes You're Out!
The sands of time work against survey researchers. This what brought to my mind this morning by a survey that my wife received. It was a typical customer satisfaction survey, but it has asked her to...
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What Can Nature Teach Us About Training?
Google training and you’ll find LOADS of great references, recommendations for books, websites, conferences and more out to help you learn more about honing your training skills. Taking time to read...
View ArticleWhere Does Your Survey Sample Come From?
Have you ever wondered where your online sample actually comes from? After reading a recent article in Quirk’s I am asking that same question. Perhaps in my naiveté I thought pre-profiled panelists...
View ArticleGetting Survey Completions by Setting Expectations
One of the best ways to ensure you maximize your potential to get survey completions is by setting expectations with your potential participants. I recently was on a website, where I used a free...
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Happy Holidays from Cvent
United Kingdom & Europe (GMT):Closed Starting Saturday, December 24th at 1pm reopening at 1am Monday, December 26th.Closed Starting Saturday, December 31st until reopening at 1am Monday, January...
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My Top 15 Favorite Web Survey Blog Posts of 2011
Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing...
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Trends Affecting Marketing Research: Are You Feeling like the Roman God of...
Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to...
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Survey Design Faux Pas: Stating the Ambiguous
One of the more difficult tasks in survey design and development is keeping focused on the objective and not the ambiguous. By this I mean keeping your questions in a format that is clear and...
View ArticleUsing Quick Polls
When it comes to survey design sometimes a full survey with multiple questions, question types, and all manner of logic is overkill. This is where the quick poll comes in handy. A quick poll is just...
View ArticleI Want a Hippopotamus for Christmas: Not All Client Requests Make Sense
Who wants a hippopotamus for Christmas? Probably very few people. While most of us grew up believing Santa can give us anything we want, even the big man probably has his limits. The simple fact of the...
View ArticleThe Profile Survey
The word Profile has mixed connotations as in the negative context of racial or criminal profiling. However, in the research arena, specifically when it comes to online panels maintaining a current...
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25 Most Popular Survey Posts of 2011
Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked...
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3 Step Workout Plan for Business Agility: Step 1
It's the time of year where regular gym goers dread going to the gym. It's typically more crowded than average with all the New Years Resolutions to workout more. Whether you made a resolution to work...
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